CO-FOUNDER · ECOMMERCE
Furniture Lovers
Furniture Lovers is a digital-first furniture retail project where I am working through product-market fit and the online buying experience.
Product fitCurrent focus
Digital-firstBusiness model
UKTarget market
The work
I am finding out which products customers respond to, how they compare their options and what information they need before they buy.
I am testing the store, product pages, collections, offers, finance, delivery messaging and customer journey. The goal is to find a repeatable fit between the products, the audience and a reliable way to acquire customers.
I document the decisions and results as I build, using the business to learn what makes furniture ecommerce work better.
Read the organic search growth case studyRead the product information case studySee the product-market-fit experiment
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