IO.
Menu

EVIDENCE

Research

First-party observations, clearly documented methods and honest limitations. I publish what the evidence supports and leave out what it does not.

FIRST-PARTY OBSERVATION · FURNITURE EMAIL

Building an owned furniture audience: a nine-week observation

A transparent record of the 315-subscriber result, how it was observed and exactly what it proves.

Read the research noteEXPERIMENT LOG

Furniture marketing experiments

Hypotheses, methods, progress and decisions from active practical work.

View experiments