CASE STUDIES

SEO and Ecommerce
Case Studies.

These case studies separate Idris's strategic role from work delivered through SeedSprout and show the starting position, execution, measurement, reported outcome and limitations.

FURNITURE · SEO · EARLY GROWTH

Furniture Lovers: 311% search-impression growth in 28 days

An early-stage organic-search case study covering technical cleanup, collection structure, product information and buying guidance—with disclosure and limitations.

Read the case study
FURNITURE · PRODUCT INFORMATION · ECOMMERCE

How better product information helps customers make better buying decisions

A Furniture Lovers case study on using dimensions, structured specifications, live availability and Fit Check to reduce uncertainty around a considered purchase.

Read the case study
FURNITURE · SEO · ECOMMERCE

Homeflair: catalogue, visibility and ecommerce growth

Rebuilding and optimising a large Shopify catalogue, resolving redirects and improving product information as part of a wider furniture growth programme.

Read the case study