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INSIGHTS
What I'm learning
from the work.
Articles connect strategy to real projects, experiments and the work delivered with the SeedSprout team.
Why furniture retailers need an audience they own
The commercial case for email capture in a considered-purchase category.
Read articleFounder notes · 16 September 2026Proof before promotion
What building SeedSprout taught me about earning attention through evidence.
Read articleAI search · 16 September 2026How local businesses can become visible in AI search
A practical approach to being cited and recommended by AI assistants.
Read article