What I learned
AI assistants do not recommend a local business because it posted the loudest. They look for durable, consistent evidence across websites, directories, reviews and authoritative third-party sources.
Start with a clear specialism. A small agency is unlikely to own a broad term such as digital marketing agency. It may be able to become the clearest answer for a narrower category, location or customer type.
Then publish pages with substance: services, locations, case studies, team information and useful articles. Keep the business name, description and contact details consistent wherever they appear. Reviews and directory profiles help confirm that the entity is real.
The aim is not to write for robots. It is to make your expertise easy to verify. Clear positioning and real proof work for people, search engines and AI systems at the same time.