What I learned
It is easy to spend more time talking about the work than doing it. Building SeedSprout taught me to do the work, record the results and use that evidence in the marketing.
That is why the agency publishes named case studies with real numbers. Homeflair, R2G Tyres and Designed to Build are useful stories because a reader can see the starting point, the work and the outcome.
Proof also helps my team think more clearly. Explaining why a result happened shows us what we should repeat and what may have been down to timing or luck.
Promotion becomes easier and more credible when I can show what actually happened.