A PUBLIC COMMITMENT
The King of
Furniture Marketing.
I'm trying to earn the title “King of Furniture Marketing”. Not by putting it in my bio and expecting people to believe it. I'm documenting what I build, what I test, what fails, what works and the results. Judge the claim by the evidence.
Why furniture?
Furniture combines long buying cycles, physical retail, complicated products, local demand and ecommerce. It is a category where better marketing must reduce uncertainty, improve merchandising and connect online behaviour with real commercial outcomes.
My role
I set strategy, document the work and publish what is worth learning. SeedSprout is the company and specialist team through which client implementation happens.
The testing environment
Furniture Lovers is an owned retail project where appropriate ideas can be tested against real customers, products and constraints. It is distinct from SeedSprout and from my personal work.
What counts as evidence
A claim should have a starting point, method, measurement period, result and limitation. Failed tests belong here too. The purpose is to build a useful record, not a highlight reel.
CURRENT MILESTONES
The work so far
- SeedSproutBuilt a multi-specialist marketing team with depth in independent furniture retail.
- Client evidenceDocumented furniture ecommerce, SEO, email and catalogue work.
- Furniture LoversDeveloping an owned environment for product-market fit and marketing experiments.
- Knowledge basePublishing a furniture marketing hub, library, case studies and experiment log.